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Malaysia Products Boleh
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The success of local manufacture items such as automobile (Proton and Perodua), foods and beverages (B&W Coffee Mix) and furnitures (LY furniture) in both the local and international market is an achievement for us to reflect on and strengthen our confident to buy more local manufacture items. This will inevitably help our local industry to progress and thrive in highly competitive market environment. Generally, the response to these local manufacture items is well encouraging considering their relative market share. For instance, Proton and Perodua are able to capture a staggering 70% of automobile market for 1600 cc and below. These show that our nation automobile makers can provide the Malaysian population with the opportunity of owning compact, affordable and reliable vehicles whose standard and quality are second to none. Our local manufacture has realised the process of properly segment the local market for better offering in terms of pricing and products or services, channels and communicating programs towards only consumer that it can serve best and most profitably. Perusahaan Otomobil Kedua Sdn. Bhd (Perodua) was set to realise the nation's aspirations for a second national car, creating a new market segment for people preferring a compact, less expensive and easy to manoeuvre car. Perodua Kenari is a Family Multi Usage Mini Wagon, which combines an adventurous spirit with ease of use around the town. It is stylish, unconventional, yet a powerful car with exceptional fuel economy.
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