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sample business plan
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1.0 Executive Summary Nightclub X will be the premier high energy - dance themed nightclub in Southern Your State. Our goal is to remain a step ahead of our competition through an exemplary service provision. We expect our guests to have more fun during their leisure time. We will provide more video and electronic technology per square footage than anyone else in the region. A simple yet unique themed menu and atmosphere will create a sense of 'belonging' for locals and tourists alike. Our operating credo is: "happy enthusiastic employees create happy enthusiastic guests". The Main objectives of the development of this new venue are: To capitalize on excellent location opportunity with swift commitment to the new Town Square development. To launch the venue with a highly publicized "grand opening" event in the summer of 2001. To maintain tight control of costs, operations and cash flow through diligent management and automated computer control. To maintain a food cost below 33% of food revenue. To maintain a total beverage cost below 25% of beverage revenue. To grow annual sales to exceed $3 million by third year. The keys to success in achieving our goals are: Provide exceptional service that leaves an impression. Consistent entertainment atmosphere and product quality. Managing our internal finances and cash flow to enable upward capital growth. Strict Control of all costs at all times without exception. Highlights 2.0 Business Summary The key elements of Nightclub X concept are as follows: Entertainment and dance based themes -- The Company will focus on themes that have mass appeal. Distinctive design features -- Nightclub X will be characterized by the elaborate dance club situated in a spectator setting which comfortably accommodates 350 guests. The area will also offer three private sky boxes which could be combined for use in a conference or private party setting. This room is intended for special events and daily use. The adjoining dining room and bar would present an inviting and relaxing atmosphere, which displays a collection of musical and dance memorabilia. A Live Deejay will coordinate the events as well as entertain the patrons with music and games during music breaks and off-times. Location, location, location -- One of the major advantages that Nightclub X will have over its competition will be its location in the new high profileYour State Town Center. Gaming -- Nightclub X will also provide several interactive style video games and pool tables to provide for additional entertainment and revenue. Quality food -- All would be lost without special attention being paid to the level of food quality. A simple menu offering foods not unlike those found at premier venue. Traditional 'bar' appetizers will be on hand for people craving nachos, wings or quesadillas while they drink and enjoy themselves. Exceptional service -- In order to reach and maintain a unique image of quality, Nightclub X will provide attentive and friendly service with a high ratio of service personnel to customers and also invest in the training and supervision of its employees. We estimate nearly 1 service staff member for every 35 guests. 2.1 Company Summary Nightclub X is a privately held LLC, the details of which have not been solidified as of the date of this publication. The LLC consists of three principals DD, HK, BK. D D holds a BS in business administration from the The State University. He has held restaurant management positions for the PepsiCo Corporation. He successfully opened and managed two nightclubs and went on to open other operations including a sports bar, which is still in operation today. He is currently in his fifth year in the hotel industry where he manages a successful sales department. HK holds a BA in Industrial Media Management with a concentration in marketing. She has held a financial analyst position with Lockheed Martin and L3 Communications for two years. BK has been managing people for eight years. He is currently in his fifth year in the automotive industry where he is a successful finance manager 3.0 Industry Description High energy and dance themed venues have significantly impacted cities from coast to coast in the nineties. Los Angeles' Hollywood, New York's Times Square, and Seattle's Pioneer Square are just a few examples. Entrancing their audiences with high-powered lights, sound, music and interactive entertainment, these venues are still one of the highest cash flow businesses in the world. Our localized studies have shown that the average person will spend three to four hours per weekend in this type of an environment and will spend an average of twenty to fifty dollars in that time frame. As we approach the new millennium, this trend shows no signs of declining. The typical venue of our style is open from 8 PM to 2:00 AM, and within this timeframe, the venue can achieve gross revenues anywhere from $3,500 to $25,000 nightly. The primary sources of revenue in a venue of this type are high volume traffic, coupled with comparably nominal spending. In addition to alcohol revenues, we will also generate substantial revenues from food sales that can typically range from seven to ten dollars per person and admission fees that range between five and ten dollars per admit. Entertainment venues in the late 1980s and 1990s focused on high-energy light and sound, and multiple source video screens and simple participative events. This relatively simple concept is still quite popular today. However, these concepts have greatly evolved with society. In recent years this industry has become more sophisticated with the availability of new technology. Larger metropolitan areas have taken this technology to new heights with sound, lighting, video and interactive designs that create an exciting and memorable experience. Fortunately, no one in the Your State area has been a pioneer in this specific segment of the industry as of the date of this report. Additionally, the nightclub and bar industry is shifting towards a more entertainment-oriented concept. Guests of these venues are not only offered a dynamic place to gather and mingle, but also a place to participate in the entertainment through interactive contests, theme nights, and other events. We intend to heavily utilize entertainment-oriented marketing in an effort to withstand the perpetual shift in trends and cater to as large a client base as possible. Nightclubs and other drinking establishments rely heavily on their primary suppliers. The primary suppliers are the various beverage distributors that provide the establishment with both alcoholic and non-alcoholic beverages. The alcoholic beverages (beer, wine, and liquor) are the primary sources of income in this industry. Other beverage suppliers also play a crucial role by providing non-alcoholic beverages. These are either served alone or mixed with alcohol. In the area, all major brands of alcoholic beverages are available, in addition to several regional brands of beer. Initial research shows that the major distributors in the market have a high rating in both product availability and delivery. 4.0 Business Description The emergence of the Main road area of Your State represents a unique opportunity for a high energy dance themed venue. The development's central location, demographics, and lack of direct competition are major advantages to this project. The proposed venue will provide a local solution to the lack of social atmosphere and live sports venues geared primarily toward the 21 - 35 age group in the Your State area and will help keep late night entertainment expenditures within the localized region. The new venue will specialize in high-energy themes with a quality intelligent video and gaming and will offer beer, wine and an array of liquors and mixed drinks. In addition, the venue will sell non-alcoholic beverages such as soft drinks, juices and bottled water. A "casual" food menu consisting mostly of appetizers and small entrees ranging in cost from six to nine dollars will also be available. The initial hours of operation will be 11:00 PM to 2:00 AM four days a week. The establishment will draw primarily from the Your City market while attracting guests from the areas other surrounding cities. 5.0 Facilities Analysis The concept and management of Nightclub X has been well received and has been offered key placement at the center of Your State new First & Main Town Center development. This commercial center spans 138 acres and promises an immediate primary trade population of 332,000 people with a secondary population of 164,000 people.
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