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Elvis and company then signs a contract with Hank Snow Attractions, which is equally shared between Colonel Parker and Hank Snow. Later in 1955, Elvis signs a contract with RCA Records and his Sun contract is bought out. The going price for Elvis was forty thousand dollars with a five thousand-dollar bonus for Elvis. Heartbreak Hotel was the first single under RCA. Three weeks after being released, it would sell three hundred thousand copies, go number one on Billboard's pop singles, go number one in the country chart, and hit five on the R&B charts. It was Elvis' first record to sell over one million copies, giving him his first gold award. Later in '56, Elvis releases his first album, Elvis Presley. Once again, he hits the top of the pop charts and stays there for ten weeks. Scotty, Bill, and DJ are with him as he plays "Hound Dog" on The Milton Berle Show. This song is given in a very sensuous style causing great controversy among the press and some adult viewers. This just adds to his unstoppable popularity. This is the beginning of those morally concerned parents and parts of the religious community that can't stand the shaking hips or black sound from a white man. With his albums selling millions and movies doing well, Elvis started to be known as the "King." Ed Sullivan saw the popularity as well as the controversy surrounding the Berle appearance that he offered Elvis a contract. A price is set at fifty thousand dollars for three appearances. With the rise of the King, Tupelo proclaimed there would an Elvis Presley Day. He returned to perform two shows on the very stage he started his career. The town and family also opened his birth house to the public for tours.
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