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Perception of weight in the meadia.
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Spring is coming to the colleges of Portland. The seven-month winter is finally over and students know that new summer clothes are a necessity. The question in people's heads is how they look in those clothes that they are picking out. Does this skirt make me look fat? Would I have more sex appeal if I bought this blouse? It seems as though women and sometimes men are always comparing themselves to the flawless figures that pose for ads that we are constantly exposed to. After prolonged exposure, it begins to seem normal to compare oneself to the models that grace the pages of magazines, billboards & TV. This is an unfair portrayal of generation X. Expectations to fit this mold of perfection seems to have been put on the shoulders of many young women who are constantly starving themselves in hope of loosing those last five pounds. They feel as though it is their obligation a sexual beings to live up to these images and do so through whatever magical product will keep them temporarily content with themselves. Women have become the focal point of objectification since the dawn of time. The caves of early man feature women with large busts and hips, the ideal for child bearing. Michael Angelo's statue of Venus portrayed the perfect woman of his time. However, the birth of advertisement has created more objectification and has caused more concern than any other time in our history. Women have become the focal point through the past several decades beginning with conservative skin magazines such as Playboy. Although Playboy didn't begin with anything as risqué as what is now common on any billboard that we are currently bombarded with, it did open the doors of acceptance to expose the female body to the general public. The airbrushed and photographically touched up body became the ideal. Once the initial shock factor passed and other magazines such as Penthouse and Hustler entered the fray, they all began to push the envelope further until what was once shocking became commonplace and became our barometer by which to judge women. After so many years of companies and brands advertising their product with sexual connotations, it has become common.
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