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The World Wide Web 2 ABSTRACT The World Wide Web has been an innovating concept from which many entities have prospered a great deal. Having a well-constructed strategic plan has been the key element for managers in the different areas of this vast world, which in turn help them deal with the ever-changing world of computers, and it’s amazing pace. There are many individuals who have decided to take on the challenge of the Internet without having the aforementioned strategic plan, in the long run; this has being the essence for their failure. Many dot-com companies have come and gone from the very beginnings of the implementation of this Internet concept however the Internet itself remains the same. The World Wide Web 3 Introduction The Internet consists of thousands of connected networks around the world. A network is a collection of computers that are connected to share information. In the late 1960’s the U.S. Defense Department began the Internet as a military research project. The government created a network that covered a large geographic area and that could withstand a nuclear attack. If part of the network failed, information could find a new route around the disable computers. This network quickly grew to include scientists and researchers across the country and eventually included schools, businesses, organizations and individuals around the world. The World Wide Web is part of the Internet and consists of a huge collection of documents stored on computers around the world. A Web page is a document on the Web, this document can include text, images sound and videos. A Web server is a computer that stores Web pages and makes the pages available on the Web for other people to view. A Web site is a collection of Web pages maintained by a college, university, government agency, company, organization or individual. The World Wide Web 4 This research is intended to prove that the reason why dot-com companies fail is due to managerial shortcomings. From the omission of a well-rounded strategic plan to customer relation’s pitfalls, the manager is ultimately responsible for the failure or success of the business, specially those that customer relationship are from a distance. With statistical data to back up this hypothesis, my intention is to help any and all individuals that decide to take up on the challenge to become a manager of your own business via the Internet, to become familiar with the endless possibilities and or requirements to be successful. There are steps for creating a successful business on the Internet. 1. Plan what you want to accomplish with your pages. 2. Gather information 3. Organize the information 4 Edit your information 5. Publish your information First and foremost, plan what you want to accomplish with your pages. Notice that I did not say business, but pages. The reason is simple, start with small baby steps rather than trying to accomplish too much at the beginning, this approach will pay off later. A strategic plan is crucial for success, but how do I get one? You don’t have to be an expert at the beginning (although it helps) to implement one. Just think of what do you really want your site to offer to your customers. You need to offer something that is unique and that people will accept as valuable. This is called utility. Gather information about your competitors, your customer targeted, or their specific needs, and then try to see how your business can satisfy those needs. Using an analysis that identifies your business strengths, weaknesses, opportunities and threats (SWOT), to help you see were you are standing. When I use the term business, it also means site, for we are talking about your business on the Internet. Organizing the information means to try to narrow it down to just the essentials. I will give you an example of a site that did not do that hence it’s failure. A new computer site was started and the developers did not foresee that they were offering too many different product assortments, so they continued to provide services. Time passed and the demand became too great for the site to handle, so in term they had to stop providing their services. This is a case were the quantity demanded exceeded the quantity supplied, which is not good for your site. Editing and publishing your information go hand to hand, but are separate subjects altogether. You need to have someone with a strong grammatical comprehension to review your site before publishing. There is nothing more disturbing to customers that to see that your site is not accurate. Although a disclaimer will alleviate most of your grammatical errors as far as legality is concern, you need to take time to review your site prior to the publication of the site, which by the way is not an easy task to do. By giving you a step-by-step analysis of how? And why? dot-com companies do not succeed, I intend to make you (the reader) aware of the fact that a knowledgeable manager is a successful one when it comes to dot-com companies. The process is rather simple, yet so complicated! Why so many dot-com companies have failed? How did they fail? These and many other questions will be answered through this research. Neither the research nor the findings in these studies have being conducted before, so the empirical data was based on my own findings and or experiences with the World Wide Web as it relates to my own business. I hope that by reading this article some enlightenment will open your horizon if you are interested in any way to pursue a career in the world of the dot-com business. The World Wide Web 5 Methods 1. The Internet The quickest way to search on any subject on the Internet is by visiting one of the many search engines that are available.
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