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Manipulative Techniques Do Marketing Wonders
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Manipulative Techniques Can Do Marketing Wonders “Howdy, friend”…directly draws ones attention to this advertisement with a welcoming attitude that may interest or attract you in some way or another. Coca-Cola gets your attention by using techniques which are clearly defined. As I start to analyze this advertisement, I think of a soldier and and his qualities as opposed to just the promotion or marketing of Coca-Cola. The scale of the soldier is much larger than the small road sign with the message that Coca-Cola is trying to get across to its audience. While analyzing this ad further, I realize the many American values portrayed in this ad. Overall, the main point Coca-Cola is trying to make is that they support the war, while marketing their product as well. While trying to reason and analyze this advertisement, I find that Coca-Cola does a very good job in correlating both the soldier and Coca-Cola. My eye instantly drew to the soldier. This American soldier symbolizes many things as opposed to just someone that is fighting for our country. American values such as patriotism is very strongly suggested. Patriotism clearly defined is an American soldier who loves and defends his or her country. Coca-Cola also does a very well in correlating the two when the little guy states, “I’m loyal to quality.” This works well because when Americans think of a soldier, they think of him as being loyal to his country.
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