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Explain why you chose your current job. How do you see your career developing over the next five years. How will an MBA assist you in the development of these ambitions? Sometime in January 2001 I was told that a pitch effort I’d put together had been unsuccessful. Sage, the UK’s largest software house had decided that they would not be appointing Domino Systems to redevelop their websites because I and the 24 year old colleague I’d worked with on the pitch were ‘too young’. Sage’s marketing managers ‘would not feel comfortable presenting us to their directors’ and that was that. I was livid. A year earlier I had carried out usability engineering on Tiny Computers online store that had helped increase sales from £4000 a week to over £100 000 a week. I’d provided consultancy to Cisco on how best to launch new products online. I was one of only five consultants busy helping Fujitsu Siemens Computers sort out it’s post merger, pan-European web presence, I deserved better than to be told I was too young. More than that, I wrote in a furious email to my managing director, I was not young. I was a veteran of the world wide web, I remembered text only browsers, I had installed Mosaic 1.0 onto my college computers, because of my fathers background in academic computing email had been a fact of life for over a decade for me. I had spent three years solving the kind of problems Sage had asked us to address, in an industry that was only five years old that was good going.
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