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Longevity Healthcare Systems, Inc.
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Phil Kaylor June 3, 2003 Longevity Healthcare Systems, Inc. The Longevity Healthcare Systems began in 1972 and had prospered in their twenty years. They had acquired twelve nursing homes, two subacute care facilities and a pharmacy in Michigan, and seven nursing homes in Ohio. Although they were having profitable years, owner, Kathryn Hamilton had some concerns: · The Ohio nursing homes were showing unprofitable results. · Aggressive competition · Health Care Reform · Need more private paying customers After reviewing the company data collected, she decided that the first step would be to create an updated Mission Statement. This would enable the employees to have a clear understanding of the company’s purpose. Their new mission statement would be - Longevity Healthcare Systems, Inc (LHSI) is dedicated to the highest quality of customer satisfaction by providing quality affordable health care. The market for healthcare is rapidly growing. “In 1993, one out of every seven dollars that American’s spend is to purchase health care. Analysts are projecting that expenditures will increase from $ 585.3 billion in 1990 to $ 3,457.7 billion in 2010. That is an annual growth of over nine percent.” Longevity’s target market is the aging population and their families located in their existing demographic areas. To increase LHSI’s profits they must target the most profitable nursing care services. Medicare, Medicaid, and health insurance companies are continually looking for ways to lower health costs.
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