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Introduction and Methodology Mobile phone is more and more welcomed in modern society nowadays. Most of the people in England have got their own mobile phone, especially students. It becomes an efficient and convenient way to communicate with somebody else, like parents, friendsĄ etc. To acquaint the consumption of mobile phone tendency, an survey was executed on 27th June 2003 .The intention of the survey is to discover the situation of the students in UH about the reason of buying mobile phone, the factor of making up your mind to buy the mobile phone, the main aim of using mobile phone and the fee of mobile phone. This survey was given to twenty students in LRC of UH with questionnaire. There were twenty questions in the questionnaire and the students who answered the questionnaire came form different countries, fourteen males and six females separately. The Main Findings 1. Essential of choosing mobile phone All of the twenty students had got at least one mobile phone, even seven students had got two mobile phones. About two important issues of choosing mobile phone, twelve students selected free time as the most important condition, around 60%. Price was the second consideration of choosing mobile phone, chosen by nine students about 45%. Servicing, quality or function was the third choice, chosen by 6, 5 and 4 students, about 30%, 25% and 20% separately. Furthermore, two students chose cross, about 10%. There were thirteen students buying mobile phone with pay monthly, it was about 70%; three students prefer pay as you go, it was about 15%. Two students paid their bill with both of the two ways. it was about 10%. About the question of the main reason of buying mobile phone, the answers of all of the students were the same, for personal need. Cross-network 2 Service 6 Function 4 Freetime 12 Brand 0 Quality 5 Price 9 Nokia was the most popular brand of mobile phone, there were fourteen students choosing it, it was about 70%.
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