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Word Count: 1269
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1. Social Change
2. change
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Segway change in consumer behavior
In February 2001, reports of a secret project leaked out to the media. Given the code name “Ginger”, it set off a firestorm of speculation about what the supposedly world-changing invention would be. Ginger became the subject of a giant, worldwide guessing game in the following months. People proposed all kinds of possibilities, including an invention for time travel, teleportation and magnetic levitation. Some even started rumors about Ginger being a device for defeating Osama bin Laden in Afghanistan. Finally, on December 3, 2003, its inventor Dean Kamen discloses the secret on “Good Morning America”. It was the Segway “Human transporter”, an electric powered self-balancing scooter that remains upright through a person’s center of gravity and other physical principals. . Armed with a battery of gyroscopes and tilt censors, the Segway moves forward when its operator leans forward, and stops or backs up by reverse torque when he leans backwards. The operator of the Segway stands on a platform 8 inches off the ground, which spans the width between two parallel wheels, and holds on to handlebars. There are three models of Segway: two of which are designed for industrial and commercial applications, and the third is a personal transport model became available to consumers in late 2002. The benefits of widespread usage of the Segway HT are far-reaching, including the creation of more livable communities. Segway will lead to a redesign of the way the communities are constructed by significantly. Extending people’s walking zones, thereby enabling better use of space and transportation infrastructure can be a part of this redesign coming to life with Segway. This half car half scooter will enable people to make better use of their time, interact within their community and contribute to eliminating traffic and pollution. Cities foster cultural, commercial, and social opportunities. People are increasingly drawn to these opportunities, to the point where half of the world's population now lives in an urban community.
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