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Qantas-case study
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About Qantas In 1920, Qantas was founded in the Queensland outback as the Queensland and Northern Territory Aerial Service, hence the acronym QANTAS was formed. The company began its work with an aircraft designed to provide air taxi services and also joy rides. In 1922 it began regular scheduled mail and passenger services, where it began carrying airmail. In 1934, Qantas and Imperial Airways formed Qantas Empire Airways. In 1938, Qantas moved its head quarters to Sydney. 1947 was the year that Qantas was first nationalised when it was purchased by the Commonwealth Government. Qantas is a business performing very well. Qantas still remains once of the most stable and profitable airlines in the world, having announced a record $352 million interim net profit for the half year to December 31. Today, Qantas is considered as the world's leading long distance airline and one of the strongest brands in Australia. Qantas is the world¡¦s eleventh largest airline and is the world¡¦s second oldest. Business classification Every company or business can be classified using the following guidelines: The size, its legal structure, its industry sector, and its prime function. Qantas can be classified as a large company. The reason it can be classified as a large company is because it is said that Qantas is the 3rd largest public company in the world according to the information collected by ¡§the age¡¨ newspaper. A large company involves stakeholders and is a profitable company and is a company that employs more than 200 people. Qantas can be classified as a public company because it is listed on the ASX (Australian Stock Exchange). A public company is one in which the shares are offered to the public for sale. Public companies must have a minimum of 5 shareholders but there is no upper limit. Public companies therefore tend to be quite large with the advantage that they can attract a large amount of capital through the open sale of shares. In public companies the liability is limited, hence ¡¥Ltd¡¦. Qantas is tertiary when it comes to the classification of its industry sector. The tertiary sector is made up of all those industries that provide services. This sector either distributes manufactured goods to customers or provides services ¡V products that are not physical goods. Tertiary is the processing or transfer of matter and/or energy, e.g. moving people, maintaining their bodies, heating and cooling them. It basically involves the provision of services to other businesses or people. Services may involve the transport, distribution and sale of goods from producer to a consumer as may happen in wholesaling and retailing, or may involve the provision of a service, such as in tourism or entertainment. The prime function the Qantas is tourism, taking people across to different countries all over the world with comfort, hospitality and as much safety as possible to keep the customers satisfied. Their prime function is to meet the needs of customers while they are on the journey with domestic or world-wide flights. Recent developments, recent achievements and recent performance Some recent developments for Qantas, they include: „£ Purchasing of 31 new air crafts as a part of it¡¦s long term fleet plan (13 airbus A330-200 and A330-300 for growth on domestic routes, 6 Boeing Longer Range 747-400 aircraft to handle growth on international long haul routes and 12 Airbus A380 to meet passenger growth.) „£ Gradually installing a new $300million total in-flight entertainment system.
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