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easyJet: The Web¡¯s Favorite Airline Introduction easyJet¡¯s basic business model is that it is a low cost airline: competing head on with the major airlines such as British Airways, KLM, Lufthansa and so on. easyJet has also found itself in competition with other low cost airlines such as RyanAir. The company¡¯s mission statement is as follows; 1. To provide our customers with safe, good value, point to point air services. 2. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. 3. To achieve this we will develop our people and establish lasting relationships with our suppliers. Analysis easyJet¡¯s business model centered on its general low cost philosophy. That is, easyJet attempt to cut out all non value adding activities as it strives to drive costs down to the absolute minimum. easyJet strategy easyJet¡¯s strategy and business model continues to be based on six key strengths that support competitiveness, scalability and sustainable growth: 1.
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