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Reading in the business section in today's newspaper, we ran across an article written by Jim Suhr entitled, ?Panera Bread?s Fortunes Are Rising?. Being very familiar to some of us, as we frequent this establishment on a regular basis, it caught our eye. Even with the economy being down, as it is now with the war going on, Panera Bread has managed to stay on top and even continues to grow. This article shows how Panera has been growing in the not-so-fast food industry. Panera Bread Company owns and franchises bakery-cafes under the Panera Bread and Saint Louis Bread Co. names. The company is a leader in the emerging specialty bread-café category due to its unique bread combined with a quick, casual dining experience. The success of Panera is due to what Chairman and Chief Executive Ron Shaich has long preached: increasingly sophisticated diners crave fresh sandwiches, bagels, salads, soups and pastries as an alternative to fast-food fare. Shaich co-founded Au Bon Pain Co. in 1981, and he eventually built it into a 370-unit chain.
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