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: Credibility is the key. When you are choosing a topic for a speech it is clear that you have to choose one that your audience can relate to easily. But that is only the half of it because even if you choose something every single individual in your audience would want to hear about if they don’t consider your information to be factual and your sources as well as your self credible, then all that you will do is waste there time. Credibility is the key to a properly delivered speech.