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At Zazzy Sports and Entertainment Company, we have the privilege to help and serve our clients. Some of our clients include colleges, universities, professional athletes, musical groups, singers, and many others. But today, we will be discussing one of our newest clients, Jorge Martinez. He is a professional Hispanic racecar driver involved with NASCAR as a member of the Elliott Race Team. Our objective is to produce 1.5 million dollars for our client. To produce 1.5 million dollars, we came up with various plans. First plan was to contact several companies. The companies we reached were: Advance Auto Parts, Cheerios, Budweiser, Lowe's, Panasonic, Dr. Pepper, Chiquita and Goodyear. Advance Auto Parts bought the Lower Hood part of the car, sponsoring 1 million dollars. Cheerios bought the B post of the car, sponsoring $150,000. Budweiser bought the C post of the car, sponsoring $250,000. Lowe's bought the Deck lid of the car, sponsoring $750,000. Panasonic bought the TV Panel(rear) of the car for $500,000. Also, Dr. Pepper bought the side of the rear for $200,000, Chiquita bought the Lower Rear Quarter Panel for $100,000, and Goodyear bought the Front of Rear Tire for $250,000. As many of these sponsors promote their product on television, we figured that they can use Jorge Martinez to promote Hispanic audiences. We chose and asked Advance Auto Parts to have Jorge Martinez in their commercial to promote their product and to create huge attention toward Jorge Martinez. As Jorge Martinez appears on television, it created fans and another way to make more money. By having fans, we were able to sell merchandise including shirts, NASCAR working gloves, NASCAR model cars, hats, and jackets. The shirts were 30 dollars each, the NASCAR working gloves were 20 dollars each pair, the NASCAR model cars were 10 dollars each, the hats are 15 dollars each and the jackets were between $200.00-$300.00 (depending on size). Selling nation wide in Advance Auto Parts, we were able to sell 300 shirts, 150 working gloves, 250 model cars and 100 jackets. In merchandise, we were able to raise about $44,500. All together from sponsorships and merchandise our company raised $3,244,500 for Jorge Martinez. Our company chose the selected prospects because they were in fact very popular. Advance Auto Parts, Cheerios, Budweiser, Lowe's, Panasonic, Dr. Pepper, and Goodyear are shown in commercials nation wide. As they all have been around a long time, we knew they attracted many, many consumers. We indeed could have chosen others, but we considered these to be the top prospects and top sponsors for NASCAR.
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