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email Definition The transmission of computer-based messages over telecommunication technology. Information In the world of marketing, email can be a high-risk, high-reward medium. Response rates often run much higher than comparable Web advertisements, but there is also the risk of tarnishing a company's brand, or even landing on an email blacklist. Marketers are advised to obtain permission from recipients, and make an extra effort to understand email issues from the recipient's point of view. - - - As with many "e" words, there is a lingering debate on whether the spelling should be email or e-mail. While it is argued that the spelling "e-mail" represents the proper handling of "electronic mail", it is also argued that English is a living language, especially Web English, and words change over time to reflect usage.
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