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Success, in today's business world, depends largely on the message you convey and project. You may have an excellent product or service to offer, but if people can't pick you out easily in the crowd, you will probably be overlooked in favor of a firm with a stronger presence. It's no coincidence that certain brand names that dominated the North American market in the 1920s are still leaders today. The public gravitates towards familiar names and symbols that have become associated with quality and reliability. That's why companies spend millions of dollars nurturing their corporate images.
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