|
|
Executive Summary: The reign of Hitler often introduces a bagful of evil; however his ideas boiled down to revolutionizing Germany and it unstable economy. Hitler was the marketing genius of introducing the Beetle to the Germans. He considered the car the “people’s car,” translated to Volkswagen. People related to the theme and the car became an instant hit. Similarly, when the car was introduced to America, people did not know of its history but fell in love with its quality and furthermore the inexpensiveness. Over time, the Japanese entered the market producing quality cars for prices cheaper than both Volkswagen and American competitors. Volkswagen, as a whole fell apart during this period until it revived the Beetle. Beetle: Old to New Inside the cell-room consisted cracking-plastered walls, a flat bed and a barred window that hinted just enough moonlight to assemble the creation that would affect masses of the world. Although the light of the moon might have been limited, the light bulb in his mind was almost as bright as he was. Sometime, when he got bored, he cupped his hand against the outer wall, pressed his ear hard against the cup to hear the cries of his people. He heard people crying from hunger, unemployment and instability. He knew one-day freedom would come and he will provide a revolution that would make millions turn their tears to cheers. His fascination for art became his vehicle for the documentation of his visions. At first, he drew 4 wheels. Next he shaded in the headlights. Then after looking up at the moon for hints, he spotted a bug crawling up the wall and decided his vision would take the shape of the beetle. (Interesting Facts…) After taking power of Germany as the Chancellor in 1933, Hitler took this vision and began his revolution. With the help of famous carmaker, Ferdinand Porsche, Hitler promoted this invention as the “people’s car,” or as it is said in German, “Volkswagen.” He claimed that this idea was simple and honest, and that it would improve the life of Germany and its people by offering solutions to unemployment and the dying economy.
|
