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The weight of politics… If one person can rock the boat, what happens when everyone stands up at the same time? How do you keep a successful marketing process on an even keel when internal struggles threaten to shut it down altogether? Immediate, Real-Time Email Marketing Benchmarks At absolutely no cost! Take our MarketingProfs Email Marketing Survey and then view the survey stats and how you compare to others. Start the survey now. Other Recent Commentary Articles Start Making Horse Sense: Eight Lessons for Business Women Racing to Build a New World Does Your Marketing Strategy Drive up to Echo Point? Can’t Get No Respect? Our SWOT Team Tackles Telemarketing SWOT Team: Ugly Politics of Successful Marketing Making Marketing Matter to the CEO, Part 2: E is for Effectiveness Thanks again, SWOT Team members, for sharing your perspectives and reactions to this marketing dilemma: How do you sift through politics to get the job done? While politics can be a sticky wicket, your suggestions are quite valuable and provide a clear guideline for simplifying the newsletter publishing process. Read below for your peers’ best advice. Frustrated with your own marketing problem? Ask our SWOT Team for help. Join us. We promise you won’t be disappointed. When we tap into our collective experience, strength and hope—everyone benefits. And you could win a copy of our book, A Marketer’s Guide to e-Newsletter Publishing. Can you help with this issue’s marketing dilemma? It begs the question, Which is more important: branding or sales? This Issue’s Dilemma Branding or sales: which comes first? We are a profitable B2B product and services company with a strong cash reserve and would like to invest a portion of it in our future growth.
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