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As we move into the globalization era, it is almost impossible for existing companies to do things the old and traditional way. They need to adapt themselves to integrate into the global society and fully participate in it. To do this successfully, organizations need to have a deeper understanding of themselves, customers, markets and the cultures of the world. It is with all these new knowledge can organizations survive well in today’s world. One must also note that they may be inter-related and not independent of one another.
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