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PAS BUSINESS STUDIESBusiness and Technology - assignment one‘E-commerce in the new millenium’
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PAS BUSINESS STUDIES Business and Technology - assignment one ‘E-commerce in the new millenium’ 1. E-commerce means on-line trading and promotion, that is, buying, selling and advertising goods and services over electronic networks. Although e-commerce refers to all electronic transactions over any electronic network, today we tend to think of it as transactions carried out using the Internet. Electronic commerce has in fact been around for a long time. Large corporations have been conducting electronic transactions via Electronic Data Interchange (or EDI) for years. The problem is that EDI is run on proprietary networks, and uses proprietary software. It is too expensive to be used by smaller businesses. The Internet, on the other hand, is an open network. The software that makes the Internet work is in the public domain. Anyone can install it for free. The Internet Service Providers (ISP’s) who sell you Internet access are often owned by large companies, which also own the telecommunications networks over which the Internet runs, but they don't own the Internet itself. No one does. This means that accessing and using the Internet is relatively inexpensive. It makes it possible for a one-person business in Adelaide to use technology that once would only have been available to a multinational company. It means that our Adelaide business, courtesy of the Internet, can operate in the global environment, participating in global networks and markets. Using E-commerce information can also be moved across a server to another business or to consumers such as catalogues. 1. The introduction of E-commerce and the development of telecommunications into businesses has been advantageous is several way. Firstly, it has enabled domestic companies to establish valuable export markets with overseas companies or consumers as their business would have been sited on the Internet. If these companies had not been on the Internet, chances are that the foreign investor would not have discovered this trading partner. Not only has E-commerce opened a businesses opportunities overseas, but it has also allowed other states in Australia to gain access to a companies goods and services even if the selling company was not located in the same state as the purchaser. By using E-commerce as a point of sales, the appointment of sales staff could be reduced saving the company involved in E-commerce valuable time in training and money in wages. Instead, a computer technician could be employed to make the Internet sight attractive to customers who may not be able to visit the actual store, as they may be interstate or overseas. Marketing and promotion staff numbers could be cut only keeping a select few to develop new products and ways to sell them. E.g. Banks have introduced online banking to reduce the amount of tellers who need to be employed. If a business is heavily involved in stocks and shares then it would be vital for the transactions and purchases to become E-commerce orientated. The stock market can change shape dramatically and quickly meaning that if transactions are not made swiftly, a large amount of funds can be lost due to lost time. If connected to the Internet, the transactions can be made instantaneously, with the click of a button, possibly saving the company large amounts of money. The Internet may be a more effective advertising tool to a business that specializes in the sale of certain goods. Companies responsible for the sale of computer programs (software) or hardware may choose to advertise and sell products on the Internet as the companies’ target market is more likely to be found using the internet than in newspapers and so on. Businesses may also need to send letters, pictures, power point presentations or computer programs to other business colleges, wholesalers, distributors or customers. Sending letters and the other items mentioned above takes time and may need to be sent quickly e.g. Inform a customer not to come in to collect a package as it has not arrived yet. The customers would not receive the letter in time using conventional mailing systems (or as some like to call it today ‘Snail Mail’). Instead, if the letters were sent using a e-commerce via the internet (e-mail) valuable time and money could be saved. 1. Dymocks Booksellers Dymocks is Sydney's greatest bookstore. It all began in 1879 when William Dymock began business as a bookseller in a rented room in Market Street. William Dymock died at the age of 39 and as he was unmarried and childless, he left the business to his sister Marjory, who was married to John Forsyth. From that time onwards, the Forsyth family has managed Dymocks. Dymocks booksellers have 3 stores in Adelaide currently. One located in Rundle mall, another at Burnside shopping center and the last at Westfield, Marion. The latest bid made by the Forsyth’s of Dymocks was to go online and offer a website, which allows the sales of books and also the preview of services offered by Dymocks. The site itself has several features that are all useful and easy to access via the main menu. Services such as Gift vouchers, Book Purchases, New Releases, Categories of Books Available for Sale, Best Sellers and a Search Engine. Gift vouchers can be made out, paid for and delivered all by using the Dymocks website. A more in depth illustration of this option will be shown later. The main menu page also displays books of the month and also the weeks best seller allowing people with not much of an idea for books which ones are selling most.
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