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B. Organizational Activities Analysis: i. Marketing: The business was driven by sales and the quality of sales people drove their business to a large degree. Sam’s marketing skills (promotions and advertising) transformed Kacey from a small family business to a major player in Denver’s growing furniture market. Kacey tracked buyer purchases by style, color and price range. ii. Operations and Logistics: Sales people were trained and evaluated on customer satisfaction and service after every sale.
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