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kacey fine furniture: mission and external factors
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A. Corporate Mission Kacey Furniture’s Mission was to maintain their current position (being fourth in the furniture industry) as a full-line retailer with its flagship store in the city of Denver. Kacey’s objectives: • Being the one of the only ones that offers a full range of products (i.e. being a one – stop shop) • Maintain their core competencies (fashion, service and high customer satisfaction) and sustained competitive advantages by being the smallest of the big players. • Take advantage of the available alternative distribution outlets to give a fashion focused, value oriented products. • Maintain their specific appeal in terms of financial transaction or greater service after the sale. • Maintain their corporate culture as being a family focused company. • Maintain the sales levels, sales commissions and bonuses by motivating employees to initiate changes or take on new responsibilities. • Keep the employees energy level high and make sure that all their employees share the same vision to achieve same goals.
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