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VIBE Magazine
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VIBE Vibe is a magazine that was birthed through the vision of two innovative men, Keith Clinkscale and Quincy Jones. Both men realized that there was a need to bring the genre of African American music and urban lifestyle to the eyes of people nationwide. Clinkscale?s knowledge of business and background of being a magazine publisher was cohesive to the reputation and drive of Quincy Jones, the two were able to nurture and ensure the growth of their new found magazine. With a large magazine like ?Rolling Stones? in full publication the thought of a magazine for African American music was unheard of. Jones and Clinkscale wanted to have the characteristics of ?Rolling Stones?, but the desire to have a more diverse audience apparently grew within. Along with this vision came fear but their ambition to develop this magazine was far greater. The combined vision of Jones and Clinkscale, would develop a magazine that was known for its diversity. The magazine Rolling Stone had been in circulation for more that 25 years, with millions of readers. With this in mind Vibe felt that the need to have a voice for urban youth was extremely great. The two linked together to change and challenge the well established credibility of the well known magazine ?Rolling Stones?. Vibe has grown into a large publication with two sister publications, Spin and Blaze. These magazines together reach over 1.5 million readers. Vibe is not a magazine just for African American music alone but has news, stories on alternative music, rock and hip hop. This factor has greatly increased the loyalty of their readers. The production of magazines has greatly matured over the past 10 years and the publishers of Vibe understood the importance of maturing also. To accommodate their many readers with a quality magazine, Vibe sought the advice of R.R. Donnelly. The move towards R.R. Donnelly was based solely on the company?s ability to problem solve. R.R. Donnelly is a printing agency that prepares, produces and delivers communication through multiple resources for owners, publishers and merchandisers.
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