|
|
Michael Dell founded the mail-order PC company in 1984 at the age of 19. The company emerged from an 18-employee basement operation to the leading supplier of computers in the world. Dell Computer Corp. thrived by using flexible manufacturing and inventory management techniques to shave costs while providing custom PCs with the speediest delivery in the industry. Dell's mission is to be the most successful computer company in the world at delivering the best customer experience in markets they serve. In doing so, Michael Dell is quoted as saying they “will meet customer expectations of: Highest quality, Leading technology, Competitive pricing, Individual and company accountability, Best-in-class service and support, Flexible customization capability, Superior corporate citizenship, and Financial stability. Dell has a vision of excellence through quality, innovation, pricing, accountability, service and support, customization, corporate citizenship and financial stability.” This mission statement is clear and easy to understand. Producing quality work that leads to the achievement of these lofty goals becomes much more complicated than writing a simple mission statement. One thing is clear, the core capabilities of any business stem from the employees that comprise it. With over 36,000 employees, Dell is a member of the rapidly changing and expanding computer technology industry. This industry had achieved enormous growth in the last decade. As PC sales slow worldwide, the Round Rock, Texas- based company has embarked on a broad campaign to gain market share by cutting prices, according to analysts. In the past, the company focused on keeping profit margins high, leading to strong profitability, robust revenue growth and relatively high average selling prices on its PCs.
|
