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Visiting Johnson & Johnson Distinctive Competency: A distinctive competency is unique strength that allows a company to achieve superior efficiency, quality, innovation or customer responsiveness and thereby to create superior value and attain a competitive advantage. Nature of Competency Johnson & Johnson began their business over 100 years ago and it has been growing and thriving ever since. In 2001 they had over $33 billion in sales, which made them the world’s larges and most comprehensive manufacturer of health care products.
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