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UNDERSTANDING YOUR ONLINE NEEDSA Guide to Getting Started in the E-commerce World
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For many people their first attempt at creating a business website - whether it is to generate leads, sell products, or provide access to secure information, is a complete failure. I'm sure that you've heard the statistics - some 98% of online businesses are not profitable. The question is, what can you do to insure that you fall into the top 2% of websites online? ======================================== Understanding the Nature of the Internet ======================================== The biggest thing that online marketers seem to fail to comprehend (or at least they choose to ignore) is simply the nature of the media that is the internet. There are millions of sites online. Unless you are creating a huge portal site which provides current news or stock quotes or a free repeatable service such as hotmail that people will need to come back to every day, most people will only ever see your website one time. Because of this, your website needs to be a direct response advertisement for your product - the internet by default makes you a direct response marketer. What does that mean? It means you need to focus on getting an immediate action from your customer - and it can only be one of two things: 1. a sale 2. their email address If you are trying to do anything else with your website (such as branding, god forbid...) you are simply throwing money out the window. This is the first thing that you have to know about internet marketing if you truly want to succeed. ======================================== Understanding Your Stats and Conversion ======================================== Understanding that your website is a direct response advertising business makes business online very simple. Direct response marketing is one of the easiest techniques available for generating huge profits on a continual basis.
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