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MANAGING CHANGE THROUGH CONTINOUS IMPROVEMENT The corporate world in the new economic environment is experiencing a paradigm shift in management thought, where human resources have become the key asset of an organization and strategic human resource management is recognized as an important element to achieve competitive advantage. The emerging scenario is highly complex, necessitating speed, flexibility, precision, quality and willingness and the ability to change for survival and success. This involves the formulation of a strategy to reorient organizational cultures to bring about openness, transparency, and mutual trust and healthy competition among employees.
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