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The business idea of IKEA is to put forward an extensive collection of home furnishings with good design and function at a price low enough for as many people as possible. IKEA responds to home furnishing needs from people worldwide with different styles, incomes, and requests. The business is based on a partnership with customers. IKEA offers attractive, durable furniture at low prices and the consumer chooses a product, picks it up at a self-serve warehouse, and then assembles it. By not charging customers for something they can do on their own, they are able to save money.
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