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The political socialization of individuals influences their political culture, which in turn affect their political behavior. Political participation is one aspect of political behavior that is of great importance to politicians because of its potential impact on overall voter turnout, societal satisfaction and ultimately the win or loss of an election. For centuries, citizens of democratic societies have participated in the political affairs of their country. This participation has in more recent years however varied from conventional to more unconventional methods. Political socialization as defined by Dr. Trevor Munroe is “the ways and means through which our views about politics, and our values in relation to politics are formed.” Although not consciously obvious, there are agents that are identified as actively involved during political socialization. The primary agents, the family and peer groups, are characterized by their direct influence and unstructured or informal nature. The family is considered primary because at this level, individuals are first exposed to and taught the basic norms, values and ideas that are similar to their parents/guardians. During political discussions at home, the political identity of parents would possibly be transferred from the adults to the children. Peer groups are also thought to be primary despite not being the first agent to create an impression. Children form alliances from an early age and information is exchanged constantly. Evidence of the power of peer groups are apparent within many societies and may arguably be a direct result of economic constrains or the growth of idealisms such as feminism that have changed the roles of women. Where the family falls short, peer groups pick up the slack. The secondary agents of political socialization are very structured and formal. Examples of these are the mass media, the educational system, political parties and religious institutions. These agents indirectly impact the behavior of individuals and their attitudes towards authority; nevertheless, their effectiveness cannot be overlooked. In Jamaica for example, during designated election campaign periods, the two major parties have traditionally been associated with specific colors and symbols for identifying support for either. Party supporters loyally endorsed their support by wearing the chosen colors (red for socialists, green for the laborites) and by public display of hand symbols (fist for socialists, two finger ‘V’ sign for laborites). During political socialization, the political culture of a country, society or community is transferred and developed within individuals. For example, the child in Cuba who is nurtured with pro Fidel Castro teachings and positive attitudes toward their country will, if all things remain equal, be patriotic to his country and its development. Cubans who have tried and been trying to ‘escape by boats’ have most likely been influenced by western propaganda. Most Cubans who still live in Cuba under the Castro regime, are very happy and satisfied with their way of life.
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