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Case Analysis #1: Monster.com
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Objective: Remaining the leading online career service provider by achieving continuous growth and profitability Problem: WIth the threat of the rising unemployment rate coupled with the shortages in skilled labour and the retirement of the baby-boomers, how can Monster.com achieve continouous growth and profitability in both the short and long run? Alternatives Strengths: Very loyal customer base They have 50% of the online recruitment market share High barriers to enter into the market Gained a vast amount of recognition for their marketing campaign when I grow up High brand awareness The monster.com company offers many different products/services in order to attract a vast array of customers Weaknesses: There is a possibility that Monster is offering too many products and services. It is clear that they would like to eventually appeal to the entire market but their abundance of products can ultimately confuse their potential clients because they have failed to select a target market There is a lack of credibility with monster.com in the learning market Opportunities: With the retirement of baby boomers, many new jobs will become available therefore the employers will want to seek out recruitment advertisers the constant development of new products and services to appeal to different market segments they are exploring a number of recruitment segments mainly the hourly job market to allow all candidates to search by geographic location and pay the development of a new system that would allow for people without internet access to search for jobs as well Have a developed complementary businesses i.e.
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