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raine and horne pty ltd
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Executive Summary The report details the strategic planning to be undertaken for the launch of “Investmentguru.com.au” a website catering to the needs of Sydney households. This website has been the brainchild of the director and public relations manager at Raine & Horne Residential Investments for over 2 years. Although due to the past market pressures and own cash flow problems, this campaign did not see the light. The Company since then had solely embarked on the brick-and-mortar approach to residential investments. However, with technology taking the drivers seat of each and every business, it has been the founders aspiration to realise the corporate vision to reach each Australian household. The website is dated to be completed within a three-month time frame. Senior management has allocated A$ 90,000 as the total outlay for the project. A Public Relations manager and Marketing Manager will be the key senior staff members that will be involved in this project. Through this project the company anticipates on increasing its corporate identity as a professional and reputable investments agent and increasing the company market share. As a side effect marketing will also gain from the reduced tension on the existing telemarketing team. Organisational Overview The Mission To provide the rational armament – research, expert advice and an array of supporting services – to average Australians who seek to build wealth through property investment. The Directors Rusty Moran – Managing Director Whilst studying for his Civil Engineering degree at UTS, Rusty began investing in properties while holding only a part time job, to the amazement of friends and colleagues who asked for advice on how to do the same. Upon completion of his degree, the company was formed with co founder Daniel Napper. Rusty has a property portfolio reaching $2 million. Ray Woods – Non-executive Director Ray has a Bachelor of Commerce, which he obtained from the University of NSW. He is also a member of the Institute of Company Directors. He is a CPA and is extremely experienced as a senior executive in managing and owning small to medium sized businesses for over 20 years. The Company Since inception almost five years ago, Tailored Equity has built a successful business by taking an uncompromising approach to the interests of its clients. Put simply, the team at Tailored Equity totally focuses on helping the clients’ money make money. Tailored Equity offers strategic property investment advice, and related services, which combine to deliver capital growth and generate wealth for the clients. The Clients Average Australians keen on ensuring they have a comfortable lifestyle in retirement. People familiar with the advantages offered by residential property see Tailored Equity as experts providing well-researched investment opportunities and supporting services. Background and Situation Analysis Raine & Horne Real Estate Agency renowned for its dedicated contribution to the average Australian household, realising the true Aussie dream of owning a piece of land. Tailored Equity has a similar mission. Its mission is to “ equip clients with resources required for successful wealth creation” (TE Annual Report 00). The Real Estate market in recent times has been flooded with the negative attitudes of the common Australian. This has greatly been fuelled by media coverage on the controversial topic. Cover stories such as, ‘If the bubble bursts’ carried out in the Daily Telegraph (17/09), aims to discourage the general public.
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