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The Demand Econometrics logo, unlike the logo and brand identification of many companies, is more than simply a stylish and attractive graphic. Its design is intended to both represent and respect the pioneering work of Dr. Michael E. Porter of the Institute for Strategy and Competitiveness at the Harvard Business School. His research in industry analysis and competitive analysis led to the development of his "Five Forces" model. Porter's Five Forces model and the five forces analysis is a common staple for performing industry, competitive and strategic analyses. Dr. Porter's Five forces model is a framework that describes how an industry grows, behaves and responds to five primary "external" and "internal" forces. The Porter 5 forces model is a framework for understanding the underlying structure of an industry or business segment, built around the five primary and dominating competitive forces that affect the short, intermediate and long-term effects of an industry's size, strength, vitality, and profitability. The value of the 5 Forces model and subsequent analyses is to help understand and predict the behavior of the industry, and most importantly, the actions of rival companies. For a quick primer about Porter's Five Forces model, click on the logo above, or click here. Because of the interest in Dr. Porter's and our logo, we now offer branded logo imprinted Move your mouse over the logo to see an explanation of the Five Forces model) The Demand Econometrics logo, unlike the logo and brand identification of many companies, is more than simply a stylish and attractive graphic.
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