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science
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Have you ever seen an add on television and gone out to buy the product its advertising? The dominant message found in all the corporate ads is BUY, BUY, BUY. Bruce Dawe’s “enter without so much as knocking” and Green Days “fashion victim” both rely on language techniques to show society the effects of consumerism. Consumerism is a significant feature of modern society and the poet Bruce Dawe is highly critical of its negative influence. Throughout his work, Dawe sarcastically attacks the way in which people have been manipulated by the appeal of consumerism. Dawe alerts us to the fact that we have sacrificed our ethics and values in search of a more forfilled and enriched life. ‘Enter without so much as Knocking’ shows how consumerism has a negative impact on society. The poem depicts the life of a typical man, living in the suburbs. It starts off with the birth of a child. The sentences are intentionally made short and clear. As the baby begins to visualize the world he has been brought into, he sees signs, commands and expectations. Dawe stresses the point that the first thing that the baby heard was a voice of consumerism on television, as opposed to the voices of his family. The baby has been brought into a materialistic world where the television is on and Bobby Dazzler is preaching his false cliches to the household. Followed by a comment highlighting the innocence of the child – Bobby Dazzler’s false heartiness and slogans do not influence the child.
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