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Gender Bias in Childrens Toys
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Gender Bias in Children’s Media As I walked into KB toys my memory as a child all came back to me. When I was little I would have done anything to spend a day in Toys’R’Us. Even if it was just looking! A toy store is like heaven to a little child. So many things to look at and touch. Gender Bias is a big thing now when you walk into a toy store. That’s one of the first things that I noticed. Today there are two main dividers between males and females besides sex that I have noticed. Toys are the biggest things you see gender bias in. Companies are aiming towards young people because young people are easy to mesmerize. There are two main points I would like to talk about. What’s on the outside of the box and whats said in commercials. First thing I want to go over is how toys are labeled. This was a big thing that stood out to me while I was in the store. Girls’ toys said things like “girls only” or “just for girls”. The words were always written in big letters with bright coloring. When you walk over to the boys toys none of them say things like that, but a lot of them have pictures of people on them and it’s always a male. Being bias against genders isn’t that big of a deal with boys, but more with girls. What I mean by that is it’s always a girl complaining that a toy is marketed towards a male not a male complaining that they don’t have a mall madness game.
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