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Geder Role Stereotyping
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What types of gender specific trends did you find for the five categories of toys? • Construction: I observed one construction toy and it was marketed to both girls and boys • Sports: I observed one sports toy and it was marketed without gender specific packaging • Career/Role Model: I observed two career/role model toys that were marketed without gender specific packaging • Domestic/Make Believe: I observed several make believe toys and they were marketed to both genders, although most items you could infer who they were targeting. For example, the Cap Gun and Uniform Walkie Talkie Set were probably intended to entice boys. • Dolls: I observed several dolls and it appears that there are just as many dolls for young boys as there are for young girls. But as the age groups increase, the boy dolls become action heroes. 2. Explain how this assignment contributed to your perceptions of gender role stereotyping by giving examples from what you observed. I was aware of marketing stereotypes prior to this assignment, but this assignment helped me to further recognize marketing strategies that may not be as overt as others. For a traditional “boy” toy that both boys and girls may enjoy using, the advertisement will include both boys and girls. But they are sure to include more boys than girls.
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