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Jamberoo
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How has Jamberoo Recreational Park responded to changes in it’s external environment since 1974? Many changes have occurred in the external environment of Jamberoo Recreation Park. As a consequence of these changes Jamberoo has had to respond in a number of ways. Jamberoo has had no control over the occurrence of these changes however must learn from them and create ways to react to and deal with them. Adaptations to the company are often required. There were changes in economic cycles. These are periods of growth and recession. These did not occur in set periods of time however they depend on factors such as government economic policies, overseas influences and consumer confidence. The state of the economy impacts greatly on Jamberoo. When profits were increasing and there were periods of growth the owners of Jamberoo responded to this by increasing their prices to achieve an even greater profit. The employer also decided to employ more people especially around the Christmas/Holidays period. When it was found that economic problems were beginning to occur and customers began to be more reluctant in spending their money, which resulted in, reduced spending ending in the falling of profits. When this happened Jamberoo had to result in cost cutting to survive. This included retrenching some staff especially during the winter months. This bought even more recession. The economic cycles also affect the recreational spending. Jamberoo also had to respond to the fact that people after a certain period of time will become bored with the few attractions Jamberoo has to offer. They then needed Productive Diversity. This was to keep customers keen, interested and satisfied. Jamberoo did this after the toboggan slide by introducing the water slides and most recently the ‘Rock’. These new rides also are a factor of technological influences. These included Jamberoo fitting surveillance cameras. They also began marketing through the Internet to attract more customers and publicize the company. Management was also required to be run through an information system. As time progressed so did modernised technology, this meant that Jamberoo had to keep up with the standards. Although these were costly they resulted in being an advantage for the park as they had a full time security camera catching anyone who may be harming their precious land and also more people got to know about Jamberoo through the access of the internet.
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