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cultural pedagogy ideology base superstructure industrial capitalism consumer capitalism hegemony consent language chain of meanings mystification persuasion individualism American Dream stereotyping overt racism inferential racism grammar of race base-images (slave, native, clown) ambivalence of vision primitivism Cultural Studies Method Critical, Multicultural, Multiperspectival it looks at texts in context(s) it offers a critique of the distinction between "high" and "low" culture it offers a politically engaged perspective on how media and cultural products operate by means of mystification, persuasion, and seduction in a manner that disguises or veils underlying inequalities. it is aimed at social transformation and does so by paying attention to specific forces of domination and resistance in order to advance an emancipatory politics that counters forms of oppression.
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