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Mainstream media is a very popular way of reaching the audiences. The news media such as television, film, broadcast radio, print articles and even comic book producers is expected to nurture an informed audience by providing balanced and impartial reporting of events and issues. It is considered as a form of tool and mechanism as it is able to manipulate the majority of the audience preferences and constructs social reality through the placement of coded messages that reinforce an idea of what is good and acceptable. The media is able to influence and as research has shown, it has the greatest impact when they reinforce the preconceptions and belief of the audience, as it is market driven. Australia’s population growth is partly attributable to the increase intake of immigrants over the past three decades along with natural population increase. Immigrants are drawn to Australia by business opportunities, the clean and safe environment and lifestyle.
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