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Images in advertising are often geared towards a male audience with females being objectified as powerless, passive, and the subject of male gaze. The image I have chosen personifies females with characteristics of weakness and gives the male viewer a feeling of power. Also, the females in the image are provocatively dressed and are portrayed as powerless and falling over a male who not only has the car, but the money to purchase the after-market items for it. The focus will be directed mainly on the role of advertising institutions in shaping the male subject and it’s objectification of females in the images they produce.
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