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1. Media Violence
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media violence
There are great consensus in the scientific literature about the unhealthy effects of media violence. Quantitative-analyses show that media-violence viewing consistently is associated with higher levels of antisocial behaviour, ranging from the trivial limitative violence directed against toys) to the serious (criminal violence), with many consequential outcomes in between (acceptance of violence as a solution to problems, increased feelings of hostility, and the apparent delivery of painful stimulation to another person). Communication researchers have conducted a wide range of studies to investigate the relationship between mediated factors and the subsequent aggressive behaviour 2. The rapid growth of media and its appeal to audiences have triggered concern about its impact on viewers . High level of violence may promote violence or produce harmful effects especially among the young audiences a)The major initial experimental studies of the cause and effect relation between television/film violence and aggressive behaviour were conducted by Bandura 1 and his colleagues. In a typical early study conducted by Bandura (Bandura, Ross & Ross, 1963), a young child was presented with a film, back-projected on a television screen, of a model who kicked and punished an inflated plastic doll. The child was then placed in a playroom setting and the incidence of aggressive behaviour was recorded. The results of these early studies indicated that children who had viewed the aggressive film were more aggressive in the playroom than those children who had not observed the aggressive model. These early studies were criticised on the grounds that the aggressive behaviour was not meaningful within the social context and that the stimulus materials were not representative of available television programming. Subsequent studies have used more typical television programs and more realistic measures of aggression, but basically Bandura's early findings still stand.
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