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Pop Promos Media Studies
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The Pop Promo Explanation A pop promo is a promotional tool used by record companies to affect the sales of a single, released by a music artist. A pop promo can include a certain theme or colour scheme which will best enhance the song visually. Pop videos are shown on music television stations, watched by millions around the globe. Anchorage – This means that aside from the lyrics and music, the imagery in a music video must anchor the strength and focus of the audience. Performance Video – ¾ of all pop promos are performance based, with some kind of performance being made by the artist such as miming to the lyrics. Non–Performance – Usually narrative based including a theme or story. Hybrid – When they are both mixed together. How Pop promos use Generic Conventions of Other Media Pop music videos often use generic conventions of other media for example television and film. Generic conventions simply mean a set of rules used by types of media to convey a genre of that media type. An example of the use of generic convetions within the media would be that a Situation Comedy like Friends is always based around everyday life – the family, work, love and is always (with exception of a few) set mainly in locations such as the home or work environment. A second example would be for instance that of the British soap opera. Which include the following generic conventions… • Same locations in each episode • Large Families, often in competition with each other • Love triangles, love hexagons etc and relationship issues • Theme of work (always within the community) • Some kind of tragedy occurring in storylines • A linear style of narrative • Cliff-hanger style endings HERO A specific example of a cross over of generic convention would be the music video for the song ‘Hero’ by Enrique Iglesias.
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