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FASHION Fashion is something we deal with everyday. Even people who say they don’t care what they wear choose clothes every morning that say a lot about them and how they feel that day. Fashion is a language which tells a story about a person who wears it. For centuries individuals or societies have used clothes and other body adornment as a form of nonverbal communication to indicate occupation, rank, gender, sexual availability, locality, class, wealth and group affiliation. Fashion is a form of free speech. It not only embraces clothing, but also accessories, jewellery, hairstyles, beauty and body art. What we wear and how and when we wear it, provides others with a shorthand to subtly read the surface of a social situation. Moreover, the individual uses fashion as a means to identify clearly the many different roles that a person plays in any one day. Fashion is also one of the most favoured forms of semiotic distinction as fashionable clothes, accessories and body adornment are status symbols that are easy for others to observe at glance.
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