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Nice Guys Finish First
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Unlike most retail purchases buying a vehicle entails a myriad of caveats. If paying for unnecessary fees and inflated prices is not an issue then car shopping should be fun and easy for everyone. The real issue is not whether the vehicle is affordable or within our means but whether or not the dealer is making a fair offer. Everyone recognizes that the dealer is in business to make a profit. The problems arise when dealers set out to make obscene profits unscrupulously. Horror stories have been well documented on how some dealers have resorted to trickery and scams to pick the pockets clean of their consumers. Among some of the deceptive sales practices that have been used include: lowballing, grounding, flipping and turning, and bait and switch. Lowballing is a technique used to lure customers back to the dealership. A potential customer who wants to go elsewhere to shop around is given a ridiculously low price that cannot be beat anywhere and this draws the customer back to the dealer who can then manipulate the customer again to his advantage.
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