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I: Executive Summary The ex-Canadian, now Seattle based soft drink manufacturer of Jones Soda has a history or producing unusual flavors of soda, with even more unusual labels. Jones Soda distributes its product in select markets, while being sold in locations you would never expect to find a soda. The company has recently launched the myJones.com site where customers can order, and have a delivery of Jones Sodas to their house. The creation of their new web site will allow their products to be even more widely distributed which will most certainly add to their rapidly growing income. Americans today are fat! And consequently have become more health, or image conscience. Either way, society depends on low calorie food items, such as diet drinks, to maintain their image/health. Since Jones Soda competes in the competitive premium soda category, the company needs another flavor to compete with brands like Coke and Pepsi and the new flavors they introduce. We have created an advertising campaign that will introduce and remind the population of soda drinkers of Jones Soda with the intentions of continuing to expand and compete in this industry. Already having a massive number of customers, we plan to introduce a new line of Diet Sodas to this image conscience society and continue to remind and persuade customers of the Jones Soda drinks. Using advertising and publicity, we will reach a larger audience than in the past. The advertising team will use several different types of Advertising Media including Newspaper, Radio, Magazines, Yellow Pages, Television, Outdoor/transit and Publicity, in the Portland metropolitan area, with the target market of any person(s) who fall into the image conscience society. Adding these advertising methods to the already positive publicity brought on by Jones Soda’s reputation for quality, we are sure to move Jones Soda into the future while creating a legacy in the process. And after our new product hits the market, we are sure to be continuing the build on the Jones Soda legacy. Chris Woods II II: Description A. The ex-Canadian, now Seattle based soft drink manufacturer of Jones Soda has a history or producing unusual flavors of soda, with even more unusual labels. The always-changing photos on the labels are sent in from Jones Soda customers.
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