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According to Webster’s Revised Unabridged Dictionary a magazine is “a pamphlet published periodically containing miscellaneous paper”. Most people would probably agree with Webster’s explanation of what constitutes a magazine. However according to The American Heritage Dictionary of the English Language a magazine can also be “a periodical containing a collection of articles, stories, pictures, or other features”. During the recent years there have been attempts to recreate what constitutes a magazine and how it should be presented. Thanks to technological advancements magazine publishers are no longer restricted to only using one media. The idea of the magazine, which traditionally consists of bound pages with text and pictures, has been challenged to use other medias independently to express a point of view. By acknowledging the advantages and disadvantages of these medias such as print, web and video and combining their strengths may help to improve the delivery of information by ultimately enhancing a reader’s interactive experience.
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