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Introduction Chairman Richard D. Parsons Became Chairman in May 2003 Driving Time Warner's growth Working on a range of strategic, financial and operational initiatives Supervising the interaction and coordination of the company's operating divisions Vice Chairman Kenneth J. Novack Became Vice Chairman in 1998 Provides strategic counsel and handles special assignments for the Chairman Assumes a leading role in major corporate transactions. AOL Time Warner The world・s leading media & entertainment company, whose business include interactive service, cable system, filmed entertainment, television networks, music and publishing History Established in 1998 Headquartered at Dulles, VA Early technology-based companies Building industry-leading products & services Invested over $250 million Mission enrich people・s lives & strengthen the communities in which it operation Actively monitor the market Work closely with the operating divisions Extract value from emerging companies Basic Principles World-Class Franchises Transparency & Integrity Fiscal Discipline Return on Investment & Free Cash Collaboration Continuous Innovation People Matter Most of All Values Creativity Customers focus Agility Teamwork Integrity Diversity Responsibility Board of Directors Workforce Attract world・s best talent from different background Build up an inclusive workplace & corporate culture Build up reputation as an employer of choice Target market Non-profit Market Young people AOL Time Warner Value Cluster Market Evolvement 1985・ Founded as Quantum Computer Services, offering an online service called Q-Link for owners of Commodore 1986・ W-Link subscribers number 100,000 owing case・s persistence in market 1987-88・ Quantum allies with Apple. 1989・ Q-Link service is renamed America Online 1992・ Initial public offering in March raises $66 million AOL・s 200,000 subscribers put it a distant third in popularity behind CompuServe and prodigy 1994・ Buys Redgate Communications, gain 1 million subscriber 1995・ Teams up with German media firm Bertelsmann to offer online services in Europe 1996・ Reaches 5million subscribers Case makes Business Week・s cover, inside, AOL is termed the ：most potent force in cyberspace； 1997・ Surpasses 10 million subscribers 1998・ Buys CompuServe, a competing pioneering online service that once had 6 times as many subscribers as AOL Agrees to buy Netscape 1999・ Buys Netscape Communications Corporation, whose Navigator browser popularized the World Wide Web Buys MovieFone Inc., the nation・s largest movie listing guide and ticketing service 2000・ announces planned merger with The Warner Inc 2001・ the UK's largest magazine publisher 2002・ The AOL service added 851,000 international members in the quarter, for a total of 8.0 million Growth Rate Customer Benefits instant messaging chatting and shopping online in straightforward ease of use with user guideline thousands of hours of research and testing Existing and Non-existing Competitors Existing Bet. COM ~provide channel, music, e-mail and so on Non-existing Yahoo ~expend to entertainment Objective World-Class Franchises Transparency and Integrity Fiscal Discipline Return on Investment and Free Cash Collaboration Continuous Innovation People Matter Most of All AOL Time Warner Market Space Offering Cross-Category Dominance One of the most interesting developments in the online world is the extension of product offerings from a single category to additional product categories These services are: E-Mail Up to 20 stock portfolios, customizable on a single account New CompuServe Radio & 15 music channel 20 megabytes of storage space Personalized news, weather and city guides CompuServe Search Shop@CompuServe Over 25 great brand Channels such CNN, CNNSI, Fortune AOL America Online America Online has built the largest and most engaged audience in the online world, including more than 26 million AOL members in the US at year-end 2002. Including AOL Instant Messenger, Netscape.com, CompuServe, MapQuest, Aol Moviefone and Winamp Greater control, flexibility, privacy, security and convenience Nationwide to gain high-speed connection Parental Controls to protect children from inappropriate online content AOL・s privacy policy protect personal information Easy-to-use tools can identify and control the web Warner Bros.
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