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Pc-build case study
Question 1) Would you rate Bob and Mike as an “A” team? Why or why not? Ans: - Ewing M. Kauffman stated that “people don’t want to be managed, they want to be led” The key ingredient of a successful venture is dependent on the Entrepreneurial team which should comprise of people who should bring more just than money, -- friendship, commitment, motivation, experience, wisdom, know how etc. (Timmons. A, 1999, New Venture Creation—Entrepreneurship for 21st century) The PC Build team has Michel Healy as President, with several years of experience in manufacturing computer systems, has wide contacts, knows well about the product that the company is going to produce. He is ably assisted by Robert P. Lobfold, vice president; an expert in computers, has vivid experience in computer field. Both President and Vice President are qualified Business Administrators. The third member of the team Mr. John Healy is an expert educational programmer. This company has experts from the fields of sales and marketing and from banking as board of directors---making the team an “A” TEAM Question 2) Describe the opportunity in one sentence (as defined in the case) Ans: - The Opportunity to PC Build lies in “ it is entering the computer PC market, where the products are becoming obsolete very fast with technological progresses, switching over costs to the buyers are very high and the companies operating in the market are not sensitive towards customers, ----- by introducing lowly priced, easy to build PCs, targeting the educational and individual segments, not focused by other companies so far”. Question 3) Evaluate this opportunity using relevant screening techniques we have discussed in class such as PEST, Porter’s 5 forces, etc. PEST analysis: - 1.Politico Legal factors: PC Build is aiming at two segments of the market viz Educational Institutions and Individuals The schools, which are dependent on the Government aid, are effected by the cut back in the Govt.
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