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Table of Contents INTRODUCTION 3 PURE PLAY 3 AMAZON 3 ENTERPRISE LEVEL 4 TARGET 5 BUSINESS PROCESSES LEVEL 5 INTEL.COM 6 ACTIVITY LEVEL 7 GOODWILL 7 REFERENCES 9 e-Business Model Paper Introduction Mohan Sawhney’s “level of commitment to e-business” pyramid offers a number of opportunities for businesses to achieve value and generate revenue using information technology. This report assesses why Amazon, Target, Intel, and Goodwill chose the level of commitment provided in the assignment. Pure Play A pure play business is one that began conducting business strictly via the Internet. Even if a business has subsequently added a brick-and-mortar presence, it is still considered a pure play entity. These types of entities face significant challenges acquiring customers that have been loyal to the brick-and-mortar companies in the past. The way to keep up is by changing the rules of traditional business models to adapt to an e-business’ needs. Let us look at Amazon.com, which is considered a pure play company. Amazon Amazon.com was founded by its CEO, Jeff Bezos, and opened its virtual doors in July of 1995. Since then it has grown to become a Fortune 500 company. Its mission statement is “…to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” Amazon has made endeavors to offer its customers the lowest possible prices by selling millions of unique new, used and collectible items in categories such as apparel and accessories, electronics, computers, kitchen and house wares, books, music, DVDs, videos, cameras and photo items, office products, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living items. Amazon.com works best as a pure play company, and has clearly chosen this level of commitment because of the global reach that can take advantage of the gigantic inventory of products that the company can provide its customers.
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