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INTRODUCTION My level three dissertation is going to be a research in the car industry. More specifically, the research is aiming in the manufacturing functions of some car companies. Automobile companies today are using a mass-production technology, to produce a large number of cars every day. Employees that are working in the assembly line of a car are repeating the same tasks every time. This of course, can be boring and non-motivating for the employees and the low-level managers. The investigation will be based in the working motivation in the car-manufacturing employees. It is going to be a search about “in what extent the companies provide the most important motivational factors for employees in the particular industry, to achieve better performance in their job”. The study is going to provide a good understanding for the reader about the aspects of motivation today in the industry and HRM aspects, as well as employee behaviors in the organization. LITERATURE REVIEW/ THEORITICAL UNDERPINNING The reading will be around the theories of motivation. “Motivation generally, concerns what drives a person’s choice of what to do, how hard to try, and how long to keep trying. It is a major factor to influence working performance.” To specify, the research, I am going to use Herzberg’s 2-factor theory about motivational factors around the car manufacturing sections. Frederick Herzberk theory has 2 factors Hygiene theory and motivation: The first part of the motivation theory involves the hygiene theory and includes the job environment: • The company • Its policies and its administrations. • The kind of supervision which people receive while on the job • Working conditions • Interpersonal relations • Salary, Status and Security The second part of Herzberg’s motivation theory involves what people actually do on the job: • Achievement • Recognition • Growth • Interest in the job. This theory is going to link the literature and the investigation in the car manufacturing research. To specify that, Herzbergs 2 factor theory is going to be applied in the manufacturing function of car companies, so it will be tested in practical, and predict the behaviors. This is a theory about working motivation and it is an opportunity to see which are the most suitable motivational factors for the particular industry or at least, search the most favorable aspects. So this means that research is going to have a deductive approach, because using data tests the theoretical framework. Furthermore, the motivation concept constituted from many authors views (theories), that accomplish each other or they can differ in an opposite way. So, except Herzbergs theory, which is the basic literature framework of the research, other theories of the subject related with the basic theory, should be used in the research. The theories of motivation are separated in 2 parts: Content theories: theories that tell us about needs that might trigger motivation, but not about the process of motivation.
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